GEICO PowersportsBack to Index | Next Case Study
GEICO was looking to build awareness of non-automotive product offerings. Leveraging an existing partnership between the brand and the National Hot Rod Association (NHRA), RedPeg designed and executed a mobile tour interacting with preferred customers and highlighting their total Powersports package (RV, ATV, motorcycle, personal watercraft and boat). A 38’ branded RV served as the backdrop to a footprint where consumers engaged in hot rod themed photo hunt games and the opportunity to win hundred in gas cards. GEICO endorsed Pro Stock Motorcycle racer Karen Stouffer was also on site for meet & greets. A secondary motorcycle specific tour was also created visiting the nation’s premier shows and rallies. A unique gaming element, the Rev-It-Up Challenge, asked consumers to “name that motorcycle” after hearing the engine roar. A 38’ trailer with Plexiglas walls acted as a showroom for GEICO-branded motorcycles.
- Two tour campaign highlighting GEICO’s less well known product offerings
- NHRA Tour included branded Powersports RV, interactive gaming elements, and a leveraged sponsorship with Pro Stock Motorcycle Racer Karen Stouffer
- Motorcycles displayed in see-through 38’ trailer
- 10,000 qualified leads driven in the program’s first 4 months