In Economic Uncertainty RedPeg Recognized On Four Top Business Lists
Agency Named As One of America’s Fastest Growing Private Companies
Alexandria, VA 9/26/2012 – Despite the struggling economy, RedPeg Marketing has had a highly successful year as an independent integrated marketing agency and has been ranked on four top business lists, including the nationally-respected Inc. 500/5000, a grouping that recognizes America’s fastest growing private companies. With the award, RedPeg joins an elite group of past Inc. 500/5000 honorees including Microsoft, Timberland, Vizio, Intuit, Jamba Juice, Oracle, and Zappos.com.
In addition to the Inc. 500/5000 honor, RedPeg was named to the Washington Business Journal’s (WBJ) Top 50, a list that recognizes the DC-area’s fastest growing companies. Continuing its recent streak, the agency, which specializes in highly targeted marketing, was ranked 66th on the Promo 100, a grouping that recognizes elite marketing companies throughout the United States. Lastly, RedPeg was just named to Event Marketer’s IT List, which honors the top 100 event agencies in the country.
RedPeg’s president, Brad Nierenberg, believes one of the factors why RedPeg has done well in today’s challenging economic environment is because companies and brands are seeking marketing alternatives that provide solid ROI – alternatives such as experiential marketing, which RedPeg specializes in.
“Especially during economic uncertainty, brands look for unique, highly-targeted marketing options that are trackable and provide true results – experiential marketing does just that,” said Nierenberg. “Since RedPeg’s beginning in 1995, we have showed consistent growth, and within the past few years we’ve helped lead the charge in introducing brands to more innovative, forward-thinking non-traditional means of marketing. Our expanded experiential marketing programming which includes social media initiatives, along with a dedicated and talented staff, are among the key reasons why RedPeg has been recognized as a fast growing company.”
More About Inc. 500/5000 – The 2012 Inc. 500/5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. Companies had to be privately held, for profit, and independent. RedPeg had an industry ranking of #403 and a state-wide Virginia ranking of #278. In a stagnant economy, median growth rate of 2012 Inc. 500/5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.
More About the WBJ’s Top 50 – The WBJ honored companies with at least three years of consecutive revenue growth. Participating companies must have had more than $2 million in revenue in 2009 and more than $10 million in revenue in 2011 to qualify.
More About Experiential Marketing – Experiential marketing, as opposed to the single tactical tool of event marketing, is focused on turning brand strategy into action across the entire integrated marketing spectrum. It utilizes an integration of tools that a consumer will actively engage in or participate with beyond the cursory glance. Experiential starts a relationship with the consumer through a spark and then carries it forward through continued engagement. Simply stated, experiential marketing creates a stimulus for the consumer to learn about a brand, try a sample, purchase, and ultimately build brand loyalty.