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New Spin For An Old Model

Chevy is giving its old-style events some modern whizbang with a dose of augmented reality.

Since November, a group of about 24 Chevy dealers in the Washington, D.C. area have been integrating the latest interactive technology into their tried-and-true lead-generation events. The winter and spring events, which showcase Chevy’s key brands−Cruze, Equinox, Malibu, Traverse, Silverado and Camaro−are being held inside malls including Potomac Mills, Montgomery Mall and Dulles Town Center…