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In The News

In Economic Uncertainty RedPeg Recognized On Four Top Business Lists

In Economic Uncertainty RedPeg Recognized On Four Top Business Lists

Agency Named As One of America’s Fastest Growing Private Companies...RedPeg Marketing has had a highly successful year as an independent integrated marketing agency and has been ranked on four top business lists, including the nationally-respected Inc. 500/5000

Agency Named As One of America’s Fastest Growing Private Companies

Alexandria, VA 9/26/2012 – Despite the struggling economy, RedPeg Marketing has had a highly successful year as an independent integrated marketing agency and has been ranked on four top business lists, including the nationally-respected Inc. 500/5000, a grouping that recognizes America’s fastest growing private companies. With the award, RedPeg joins an elite group of past Inc. 500/5000 honorees including Microsoft, Timberland, Vizio, Intuit, Jamba Juice, Oracle, and Zappos.com.

In addition to the Inc. 500/5000 honor, RedPeg was named to the Washington Business Journal’s (WBJ) Top 50, a list that recognizes the DC-area’s fastest growing companies. Continuing its recent streak, the agency, which specializes in highly targeted marketing, was ranked 66th on the Promo 100, a grouping that recognizes elite marketing companies throughout the United States. Lastly, RedPeg was just named to Event Marketer’s IT List, which honors the top 100 event agencies in the country.

RedPeg’s president, Brad Nierenberg, believes one of the factors why RedPeg has done well in today’s challenging economic environment is because companies and brands are seeking marketing alternatives that provide solid ROI – alternatives such as experiential marketing, which RedPeg specializes in.

“Especially during economic uncertainty, brands look for unique, highly-targeted marketing options that are trackable and provide true results – experiential marketing does just that,” said Nierenberg. “Since RedPeg’s beginning in 1995, we have showed consistent growth, and within the past few years we’ve helped lead the charge in introducing brands to more innovative, forward-thinking non-traditional means of marketing. Our expanded experiential marketing programming which includes social media initiatives, along with a dedicated and talented staff, are among the key reasons why RedPeg has been recognized as a fast growing company.”

More About Inc. 500/5000 – The 2012 Inc. 500/5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. Companies had to be privately held, for profit, and independent. RedPeg had an industry ranking of #403 and a state-wide Virginia ranking of #278. In a stagnant economy, median growth rate of 2012 Inc. 500/5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.

More About the WBJ’s Top 50 – The WBJ honored companies with at least three years of consecutive revenue growth. Participating companies must have had more than $2 million in revenue in 2009 and more than $10 million in revenue in 2011 to qualify.

More About Experiential Marketing – Experiential marketing, as opposed to the single tactical tool of event marketing, is focused on turning brand strategy into action across the entire integrated marketing spectrum. It utilizes an integration of tools that a consumer will actively engage in or participate with beyond the cursory glance. Experiential starts a relationship with the consumer through a spark and then carries it forward through continued engagement. Simply stated, experiential marketing creates a stimulus for the consumer to learn about a brand, try a sample, purchase, and ultimately build brand loyalty.

Think Future Customer Service Now

While customer service is obviously necessary to close the sale, it is even more important in building customer loyalty and retention. The lifetime value of a customer should not be viewed in the sale of and services rendered to a single vehicle, but rather the four or five automobiles that your dealership will sell to and service for that individual customer.

“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” Henry Ford was right. Of course, if customers will not buy from you, your dealership will perish. To build a business where people will open their wallets, there are two key items you need to have: a quality product and good customer service.

While customer service is obviously necessary to close the sale, it is even more important in building customer loyalty and retention. The lifetime value of a customer should not be viewed in the sale of and services rendered to a single vehicle, but rather the four or five automobiles that your dealership will sell to and service for that individual customer.

How do you develop customer service that goes above and beyond consumer expectations? Well, in today’s ultra-connected, technology-driven world, you need to think creatively, and you need to incorporate social media into the mix.

As social media social media becomes the most prevalent form of communication, it has never been easier to develop a dialogue with a consumer. Treat customer service like sales by anticipating the needs of the customer. Superior customer service only commands simple actions and doesn't require a large investment.

Experience the Dream

The traveler’s plan goes something like this: Dream it, plan it, book it, experience it, share it. Imagine, though, the potential increase in bookings if the experiencing part of the equation came earlier in the planning process.

The traveler’s plan goes something like this: Dream it, plan it, book it, experience it, share it. Imagine, though, the potential increase in bookings if the experiencing part of the equation came earlier in the planning process.

Sure, that pretty photo or cool advertisement showcasing the destination, cruise line, hotel or airline certainly entices. Would-be travelers see it and start dreaming. But the problem with the dream at that phase is the picture does not differentiate that particular destination, cruise line or hotel.

Dealers' Ad Dollars Hit the Streets

Dealers' Ad Dollars Hit the Streets

The Washington Area Chevy Dealers threw parties for 400 recent Cruze buyers, then shared the photos with about 120,000 of the owners' friends on Facebook.

The Washington Area Chevy Dealers threw parties for 400 recent Cruze buyers, then shared the photos with about 120,000 of the owners' friends on Facebook. This year the marketing group will spend half its $5 million budget on street-level campaigns.

About 400 recent Chevrolet Cruze buyers in the Washington, D.C., area got a party with their purchase. Their dealers sprang for each of them to host a private party for 20 friends. The only string attached: Each owner was asked to park the Cruze in the reserved spot by the restaurant entrance. Photos from the parties were shared with about 120,000 of the owners' friends on Facebook. And countless more friend-to-friend conversations about the Cruze took place in a market where Chevrolet isn't exactly top of mind. "We've reinvented our entire LMA process with the understanding that we're going to have to do untraditional things to get buyers to come see us," says Criswell, a former president of the local marketing association.

In the Spotlight

RedPeg Marketing has been named Agency of Record for the Washington Area Chevrolet Dealers, a group of 28 dealerships in Maryland, Virginia and the greater DC region.

RedPeg Marketing has been named Agency of Record for the Washington Area Chevrolet Dealers, a group of 28 dealerships in Maryland, Virginia and the greater DC region. As the local Chevrolet group’s AOR, RedPeg Marketing’s responsibilities include creating an overall marketing strategy, implementing experiential initiatives, and developing all messaging and creative elements, including advertising. To date, RedPeg Marketing has spearheaded a variety of experiences for the local Chevrolet group including a tech-rich event program for Chevrolet’s six key brands – Cruze, Camaro, Equinox, Malibu, Traverse, and Silverado. This event-based campaign features a unique augmented reality element where people “drive” a 3-D Chevrolet Camaro.

RedPeg Wins Two Davey Awards

RedPeg wins Davey Awards for Best in Show/Interactive Multimedia for The Chevrolet Experience, and the Gold Award/Interactive Multimedia for the National Guard's Epic.

RedPeg wins Davey Awards for Best in Show/Interactive Multimedia for The Chevrolet Experience, and the Gold Award/Interactive Multimedia for the National Guard's Epic. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets.

Chevy Cruze Guerrilla Marketing on WUSA9 News

WUSA Channel 9 takes to the street to report on RedPeg's buzz-generating Chevrolet Intercept program.

Jessica Doyle provides a "Your Money" report on RedPeg's Chevrolet Intercept Program, which highlights the Chevy Cruze. Potential buyers get a $5 gift card to local stores just for checking out Chevy's top-selling vehicle. Through this guerilla style promotion, the Cruze is getting on the radar of many prospective consumers. The Chevrolet Intercept Program also incentivizes those consumers to go back to a dealership and test drive the car in return for a $50 gift card. See what else is being said about the Chevy Cruze on WUSA Channel 9.

Alexandria Firm Test Drives Guerrilla Marketing Campaign for Chevy Dealers

Alexandria Firm Test Drives Guerrilla Marketing Campaign for Chevy Dealers

We’re thanking people who buy a new Chevrolet Cruze car this summer by throwing them a party. “So many times, people might think ‘Oh I’ll send a thank you e-mail,’ ” Brad Nierenberg says. “But that’s not enough. You have to create an experience.”

The Cruze Warming Parties, as they’re called, are one part of the three-pronged approach Red Peg is using to drum up advertising for a group of 28 Washington-area Chevrolet dealers. The guerilla marketing tactics the firm is employing are a far cry from traditional print and television ads. They include “street teams” that park Chevrolet cars near establishments like Starbucks, Domino’s Pizza and Potbelly Sandwich Works. Customers who swing by to look at the cars are rewarded with a gift certificate for a free coffee or meal. “For somebody to experience a car in exchange for a $4 coffee — that’s a good investment,” said Brad Nierenberg, the president and chief executive of Red Peg. “You have to do the little things right.”  Follow the party on Facebook!

EPIC: Facebook App Lets Users Make Their Own Music Video

EPIC: Facebook App Lets Users Make Their Own Music Video

EPIC brings viewers closer to the National Guard experience using digital means.

If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users, incorporates some of their personalized data, and gets posted to their social pages or emailed to their friends.

The National Guard’s new campaign, “EPIC: Remix Your Future” lets users who might be interested in enlisting produce a music video, customizing the content to fit their service interests and musical tastes. They can play with an interactive mixing board, changing the levels for each of five scenes within the video and adding ambient sounds…

National Guard's Lab Fuels Math, Science Mission

National Guard's Lab Fuels Math, Science Mission

The National Guard is driving an interactive experience to high-schools across the country.

Technology fuels progress. American teens may love their mobile devices, but are less interested in the subjects that create them. Specifically, U.S. students are ranked 23rd in science and 33rd in math among member countries of the Organization for Economic Co-operation and Development.

To spark interest in math and science, the National Guard is driving an interactive experience to public high-school parking lots across the country. It's targeting schools where students have below-average math and science scores…