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Recent Posts

Apr
25

Where We Look for Online Trends

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I was recently asked how I stay abreast of creative trends and technology innovations. There are a tremendous amount of resources. I selectively distill the information, services and products from them that benefit our world of experiential. At RedPeg we always seek to deliver cohesive and authentic experiences that make the consumer the focal point of the experience. Evaluating new trends and innovation is the heartbeat of our business model.

Without further ado and in no particular order this is my top list of information resources:

  • TED.com: Showcase for new ideas across technology, entertainment

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Mar
27

A Great Case for Integrated Marketing at SXSW

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Having been on various sides of the marketing industry (brand, property, experiential agency), I constantly look for really smart integrated campaigns. Traveling down to Austin for SXSW for the first time, I could only imagine the innovative, entertaining, and on-brand activations that I would see. From Nokia’s launch of the Lumia 900, to the Catch a Chevy mobile powering station and On Star demonstration, I saw some great marketing execution. One brand, however, stood out amongst the others: Nike.

Nike has always clinched its iron fist as a marketing juggernaut, but not in… read more

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Digital Consequentialism
Nov
24

Digital Consequentialism

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Here’s a post for you to ponder this Thanksgiving weekend (BTW, we highly recommend these TED talks – they are quite thought-provoking):  A colleague recently showed me the TED talk by Dan Cobley entitled “What physics taught me about marketing.”

This set me thinking about the physical principle that applies most to the world of production and logistics. The sociologist Robert K. Merton popularized the “law of unintended consequences.” In very plain terms, it means that intervention in a complex system can have unintended and often undesirable outcomes.

In this connected world the… read more

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RedPeg Marketing and Habitat for Humanity
Nov
18

RedPeg Marketing and Habitat for Humanity in Haiti

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Thanks to a generous donation of $2,500 by RedPeg CEO Brad Nierenberg, I had the opportunity to travel to Haiti with The Carter Project, Habitat for Humanity. I was among a group of 400 volunteers to successfully build 100 homes for displaced earthquake victims in the Santo Community of Leogane, Haiti, from November 6-12. Although the volunteers have departed Haiti, Habitat’s work continues. Over the next 6 weeks, Habitat will add 29 wells and latrines to each home that we built by hiring and training local Haitians. Habitat secured enough… read more

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Nov
3

Sounding Off!

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The TV commercial and iPhone application that Honda UK developed to advertise the “Jazz” titled “This Unpredictable Life,” was undoubtedly ground breaking. It recognized sonic frequencies in the advertisement to trigger content.

On the heels of this the MasterCard innovation lab has unveiled a new payment platform called QkR. The primary use will be to process payments triggered by NFC (Near-Field Communication) via Google Wallet, but that was to be expected.

More interestingly this technology enables the user to trigger content simply by frequency codes (sound). The content can be triggered by either touching… read more

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It’s NOT Always The Shiny New Thing
Sep
21

It’s NOT Always The Shiny New Thing

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As the first blog post, I’ve been thinking about what tone to set. After all, this blog is new, and the work we’ve been doing a enormous amount of lately has been with new technologies: social media promotion, augmented reality design, and mobile app development. But it strikes me that it’s not always the shiny new thing that should always grab our attention – rather, it’s the basics.  So I’m thinking back to the questions I get asked the most as the head of an agency, and they’re mostly about the basics – how to… read more

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oledDisplay
Sep
9

Through the Looking Glass…

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It was no wonder that the Tim Burton ode to Lewis Carroll received Oscars for achievement in both art direction and costume design. His phantasmagoric tribute is a visual spectacle without compare.

Recent technological advances now enable us to be able to appreciate this extraordinary film in what was previously unimaginable splendor. The new Sony HMZ-T1 is a wearable OLED 3DTV with a 150-inch screen-equivalent and 5.1 virtual surround sound. It weighs less than a pound, offers 720P resolution and will be the must have holiday accessory this season for the film aficionado, fashion dilettante… read more

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